THIRD SEMESTERtheorylabSem 3
DESIGN THINKING
HUM 2222
Syllabus
- 01Fundamentals of Design Thinking - Need, Importance, History
- 02Human centric approach & Customer centric approach
- 03Traditional Thinking & Design thinking
- 04the importance of innovation in finance
- 05Design Thinking Models
- 06Understanding Customers
- 07Delivering Value to Customers
- 08Understanding the problem - Search Field Determination
- 09Problem Clarification
- 10Problem Analysis
- 11Reformulation of the problem
- 12Identifying pain points in financial services
- 13Empathetic phase and methods for observing
- 14Defining the problem - Point of view phase
- 15The role of problem framing in financial innovation
- 16Ideation phase - Creativity techniques and idea evaluation
- 17Idea generation in finance: balancing creativity and feasibility
- 18Importance of Prototyping in Design Thinking
- 19Low-fidelity vs. High-fidelity Prototypes Story boarding
- 20Advanced Prototyping Techniques: Interactive Prototypes
- 21Usability Testing Preparation
- 22User Testing and Feedback: Conducting Usability Tests
- 23Gathering and Analysing Feedback
- 24Applying Design Thinking to Financial Services
- 25Case studies and Group Project: Successful financial innovations using design thinking
- 26Challenges and opportunities in applying design thinking in finance
- 27Ethical considerations in financial design
References
- Agarwal, A. Design Thinking: A Framework for Applying Design Thinking in Problem Solving (1st ed.). Cengage. 2023.
- Soni, P. Design Your Thinking. Penguin Random House India Private Limited. 2020
- Mueller-Roterberg, C. Handbook of design thinking: Tips and tools for how to design thinking. Independently Published. 2018.
- Van der Pijl, P., Lokitz, J., & Solomon, L. K. Design a better business: New tools, skills, and mindset for strategy and innovation. John Wiley & Sons. 2016.
- Brown, T. Change by design. HarperCollins Publishers Inc. 2009.
Credits Structure
1Lecture
0Tutorial
2Practical
2Total